KUI is a blend of commitment to design aesthetic, traditional processes, and innovative thinking. Their work illustrates how two very different influences can be successfully combined to produce something that has a natural and effortless kind of beauty. But like many beautiful and valuable things, their work is deceptively simple, and defined by far more than creativity and talent. In one pretty beaded earring is a complex mix of vision, patience, an eye for color, a feeling for harmony, an appreciation of subtlety, and a deep respect for nature. Not that simple at all.